The ski coach who bartends by night and is always wearing a vintage chunky corduroy hat plastered with the name of a ski area you’ve never heard of? The Rolo Hat is for them.
If you know the benefits of Duct tape, you're not afraid to eat ramen meal after meal, and you live for powder days, then this T-shirt is for you. (Or for any of us who dream of a simpler, snow-driven life.)